“I don’t do social. This one still passed ten thousand reads.”
He had left MiniMax to start a company and wanted to reach early investors and first users on Xiaohongshu. He isn’t a content person, has never run an account, and couldn’t say how a post should be put together. He described the project once, and got the whole plan back: the angle, the headline, how to format the body, when to publish, what the first comment should say. He pasted it in and hit publish — that one passed ten thousand reads, drew real replies, and brought in a batch of early users.