“I didn’t need a post. I needed to meet investors.”
- Usual output
- A Xiaohongshu post
- Delivered
- A full marketing plan built to reach investors, with the post as its vehicle
He had left MiniMax to start a company. The real goal was early investors; Xiaohongshu was just the channel he had in mind. He isn’t a content person and had no idea how to build a post or catch the people it reached. Quodara worked back from the raise: who needed to see it, what to lean on, how to write the headline and body, when to publish, how to steer the first comment — and handed over the whole plan with the finished post. He followed it: twenty thousand reads, and conversations with several investors.